We partnered with Oyakitchens.com, an emerging React-based online marketplace for kitchen renters, to expand their presence in UK online search and integrate HubSpot’s CRM to drive efficiencies throughout the business.

Oyakitchens.com was up against a few challenges. Their React-based platform made it tough for Google to properly index their pages, limiting their visibility in search results. They also had trouble tracking and analysing user behaviour, which meant they couldn’t get a clear picture of how visitors were interacting with their marketplace. On top of that, understanding the customer journey and accurately attributing leads to their marketing efforts was a struggle. These hurdles needed to be overcome to boost their online presence, improve user experience, and make smarter business decisions.

Search Engine Optimisation

We implemented server-side rendering (SSR) and pre-rendering techniques. This ensured that all pages were fully crawlable and indexable by Google, significantly enhancing their search engine visibility and increasing their market share in UK online search.

Robust Analytics Tracking

We developed and integrated a robust event tracking system within the marketplace dataLayer. This solution allowed us to accurately capture and analyse user behaviour across the platform, ensuring that any on-page changes did not disrupt data continuity.

Looker Studio Dashboard

By collaborating closely with internal stakeholders, from the C-suite to product teams, we were able to create a tailored dashboard. This dashboard categorises the types of users engaging with the platform and visualises the customer journey in a funnel format. It highlights key insights, like where users drop off in forms and important event triggers, making it easier to understand and act on user behaviour.



HubSpot CRM Integration for Improved Attribution

To tackle the challenge of lead generation attribution, we built a compelling business case for integrating HubSpot CRM into Oyakitchens.com’s operations. The integration provided a seamless way to track, manage, and attribute leads to their respective marketing and sales activities, leading to more informed decision-making and efficient resource allocation.